About us

Life loves to throw curveballs, but you’re about to knock them out of the park!
Introducing Just in Case Kits – the ultimate sidekick for life’s little mishaps!

Whether you’re slaying your to-do list, waking up after a night you barely remember, or just trying to survive that unexpected zit before a big meeting – we’ve got your back. From emergency makeup wipes to sanity-saving snacks, hydrating hangover fixes, and stress-busting study essentials, our kits are packed with everything you didn’t know you needed… until you did.

Coming from two busy moms (aka the Just in Case business partners),
let’s face it – you never know when you’ll need to slay, save, or survive.

Don’t worry, we’ve got it covered. Literally.

Our team

Jolanie du Plessis

Founding Partner

Jolanie is a dedicated wife and a proud mom to a spirited teenage son. She manages Blue Olive, a charming coffee shop nestled in the heart of the Klein Karoo. As the founding partner of Just in Case, Jolanie's inspiration stemmed from her personal journey of supporting her mom during chemotherapy sessions. With a vision to provide comfort and care during life's unpredictable moments, she created thoughtful care bags that embody compassion and practicality. Just in Case was born to make those "just in case" moments a little easier to navigate.

Esme Brink

Partner

Esme Brink is a strategic thinker, creative visionary, and entrepreneur who joined Jolanie in the Just in Case business shortly after its launch. A busy mom of three and foster mom to two, Esme’s ability to juggle multiple roles is a testament to her passion and dedication. She owns a digital marketing agency and plays a key role in overseeing marketing, branding, and everything in between at Just in Case.

Our team

Jolanie du Plessis

Esme Brink

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